Skip to content
Nordic Network UK

Sam Fender contributes his £25k prize Mercury Prize to grassroots music venues

The artist accepting the award in Newcastle
Sam Fender was awarded the prestigious award recently in his hometown

The star has donated the full amount of his £25k Mercury Prize cash to the trust for venues, which functions to preserve the Britain's independent concert spaces.

Fender was awarded the cheque on 16 October as his third album the album was named the best record of the previous year.

Fender has chosen to donate the funds to the MVT, in recognition of the crucial part small stages played in his beginning days.

"I would not have achieved this success if it weren't for all the gigs I performed around the area, and further afield, when I was just getting going," stated Fender. "These spaces are renowned, but they are struggling."

Beginning in 2023, more than 150 of these venues have permanently closed – approximately 16% of the whole industry in the UK.

Over the past year, well-known musicians like Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the MVT in its initiatives to help venues survive, by adding a modest fee to their ticket prices, which goes to help local stages.

Sam Fender also joined in, generating in excess of £100,000 on his 2024 arena tour to help thirty-eight grassroots venues across England, Scotland, and Wales.

These funds helped spaces that were confronting imminent closure due to issues arising from flooding, blazes and family tragedies, as well as regulatory hurdles, court cases and neighbor objections.

Additional spaces were granted monetary aid in upgrading amenities and gear that helped musicians and concertgoers.

"The idea that money from concerts in big venues helps the smaller venues, where it all starts for musicians like me, is just sensible," Fender has commented.

The band Pulp in concert
They are one of the many acts who donated their award funds to charity

The musician is far from the only musician to give his Mercury Prize funds to charitable organizations.

When Pulp earned the prize in the mid-90s for their album Different Class, vocalist Cocker stated that the group would give their cash to the charity the charity.

In 2002, artist Ms Dynamite divided her award between multiple good causes, including the NSPCC and a Sickle Cell organization.

"Additionally, I gave a thousand pounds to Highgate Newtown, to their gymnastics class, because I trained in gymnastics when I was younger and they required new equipment," the artist told the media.

In recent years, the band donated their winnings to the youth organization that nurtured their act, alongside other local music groups.

Also winners that year they donated their winnings to a MS organization after a friend was diagnosed the disease.

"The victory was ample," remarked vocalist Heather Small. "The cash was the bonus but we could do without the cherry, because we had the honor. So our winning affected somebody else's life."

In the past week, the MVT shared it had saved a couple of local spots in south-east England, by bringing them into public stewardship.

One venue in that area and the other in that location were bought under the Own Our Venues program, which is supported by the arts council and enthusiasts who purchase "stakes" in the properties.

PC
The writer

Pamela Costa

A sustainability consultant specializing in Nordic business models, with over a decade of experience in cross-border trade and environmental policy.

Nordic Network UK

Type to search articles.